The game behind the game
Sports Newton
Explore the world of sports beyond the surface—covering business dynamics, strategic decisions, and the stories that shape teams, leagues, and athletes.
Saudi Arabia's Dunes T20 League launches in October 2026, bringing professional cricket to the Gulf for the first time. We break down the business case, Vision 2030...
Discover the business strategy behind Stephen Curry’s $400M+ 10-year partnership with Li-Ning. From leaving Under Armour to building a global Curry Brand with golf...
With the 2026 FIFA World Cup one month away, FIFA is set for a huge financial win. But high ticket prices and uneven benefits have host cities and fans worried...